A year into my private practice, I decided I wanted to invest in a business coach. I was still working part-time at a School as the School’s social worker. My solo practice wasn’t brining in a lot of revenue at the time, but I knew I wanted to grow my practice and I didn’t want to waste more time and money trying to figure it all out on my own. This was when I decided to re-invest the revenue I was making at the time into my private practice by hiring a business coach. This decision later turned out to be one of the best decisions I made at the start of my practice. I hired Joe Sanok, the host of the show, ‘Practice of the Practice’, as my coach after listening to over a hundred episodes of his show’s Podcasts. I had learned so much from his podcasts and felt that he had the same mindset when it came to having a successful therapy practice. I knew that he would be a good match for me. I knew he would be able to help guide me to create a practice that would bring in six figures, while still staying true to my values and brand message.
Joe and I worked together for 6 months. During those six months, I grew my solo practice into a group practice, raised my rates and started bringing in twice more revenue than before I hired
him, and started planning my podcast, ‘Pride Connections’. What I benefited most from getting associated with this coach and working with him was the accountability he held me to. At each session, I knew that I was going to need to work hard to meet my session-specific goals, completely, before the next session with him. I wasn’t going to waste my time and money on sessions where we just listened to my excuses as to why I couldn’t meet my predetermined goals completely.
All coaches are not the same; and just like in finding the right therapist, you will need to find the right coach that fits your style and needs. A coach supports you to achieve your personal goals, builds on your strengths, facilitates growth and promotes self-discovery.
Some people find that consulting is more fitting to their needs. A consultant typically works with more than one person in a consulting agency, often as a team or group. They are focused on a specific result, problem focused and regarded as the ‘experts’ that will solve the problems that are holding your practice back. They don’t typically focus on an individual’s behavior or mindset that needs to be changed. Consulting is generally short-term and project-oriented.
When looking for a good consultant, you should not base your considerations on personal connections, but more around the results that the consultant has provided to others in the past. Do they have a history of solving problems for others that you are struggling with?
As a matter of fact, you would want to hire a coach for your practice if you have personal goals you would like to meet to help you grow your business, you want to brainstorm ideas that you want to implement in your practice and have a personal connection with someone who has been where you are and can guide you on a path you are comfortable with. A consultant is someone you would hire to work on a specific project that they are expert in. They may look at your team and practice and identify what the strengths and weaknesses are and don’t generally take into account your personal needs or behaviors. Consultants are typically time-limited to a project or specific goal.
Depending on where you are in your private practice, either one of these services can be beneficial. I truly believe that every practitioner can benefit from hiring a coach. If you want to take your business to the next level a coach is a great investment. If you are currently interested in hiring a coach, feel free to schedule a free consultation call with me.